4min chapter

Winning the Challenger Sale cover image

#52 The 2022 Year-in-Review With Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coaching at Naveen Jindal School

Winning the Challenger Sale

CHAPTER

How to Overcome Human Capital Inertia

Bob Greene: Are there companies that have overcome or avoided that kind of human capital inertia? And if so, what are they doing differently? He says soft layer was an IBM purchase back within the last decade. Now at scale, it would be Microsoft's demand gen group globally. Greene: Tyler Barron started back technologies with a whopping six or eight sales people. But now he has his sales enablement ratio of a sales enablement person in five to 10.

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