8min chapter

TED Radio Hour cover image

Going incognito, where nothing is as it seems

TED Radio Hour

CHAPTER

The Future of Digital Fashion

This chapter delves into the groundbreaking work of a Croatian fashion designer who created an exclusive digital dress, exploring the fusion of fashion and virtual artistry. It examines how younger consumers interact with digital fashion through social media and gaming, emphasizing the significance of personal identity in virtual environments. Additionally, the chapter discusses the transformative potential of augmented reality in fashion, paving the way for fluid expressions of identity in the digital realm.

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