Wimbledon Gains 1M New Followers in 14 Days with this Strategy
Sweat Equity
Harnessing News Jacking for Engagement
This chapter explores the tactic of news jacking, particularly through the lens of Wimbledon's digital strategy, which led to a significant surge in social media followers. It highlights the importance of aligning content with trending topics and personal expertise to foster deeper audience connections. The discussion emphasizes the production of engaging content that captures key moments and interactions during events, showcasing how brands can implement similar strategies for growth.
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