The Greg McKeown Podcast cover image

204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)

The Greg McKeown Podcast

00:00

Intro

This chapter delves into the reasons behind product failures in business, emphasizing the need to align with customer preferences. It features an insightful interview with an expert in the jobs-to-be-done theory, providing a foundation for further discussion on customer needs.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app