Seventy thousand five hundred twenty-one.

That’s how many news stories included Andy Byron’s name after one juicy Jumbotron moment at a Coldplay concert. In this episode of The PR Breakdown, dissecting how a viral moment spiraled into a corporate PR disaster that exposed a CEO, an HR chief, and a total breakdown in communication control.

What made this story explode? Not just the video, but the silence that followed a hoax.

Molly breaks down the viral ingredients:

A real-life HR entanglement caught on camera
Fake apologies and fake wife statements
A tech company scrambling to fact-check a fake statement
And a resignation that came too late to stop the damage

It’s a live case study in digital PR failure, and a warning for anyone who thinks “it will pass" is a good crisis response strategy in 2025.

Mentioned in the episode:

"Astronomer finally releases a statement." - @MollyBMcPherson, TikTok, July 17, 2025
"When national television outlets ask for comment before the Novocaine wears off." - @MollyBMcPherson, TikTok, July 16, 2025
"TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco." - @MollyBMcPherson, TikTok, July 16, 2025
TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco - Fox News, July 19, 2025
"Tell-tale signs for spotting a fake press or media statement. PR lessons from the fake "Andy Byron" and "Megyn Byron" statements." - @MollyBMcPherson, TikTok, July 22, 2025

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