
879 - Golf Sponsorships 101: Why Brands Sponsor Golf Events and Players
No Laying Up - Golf Podcast
Intro
This chapter explores the complex relationships between golf sponsorships and the professional golf landscape, particularly in light of competition from the LIV Golf Series. It examines how economic changes are influencing sponsorship costs, player choices, and tournament formats while addressing the challenges faced by the PGA Tour in maintaining relevance and profitability.
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