What Does an Ink and Switch Project Look Like?

i'd actually be curious to just get a little nuts and bolts. What does an ink and switch project look like? Mark and i have talked before here about the hollywood model a little bit. But for example, two of these two projects you mentioned earlier, what does it actually look like start to finish? So we have a number of sort of active areas of research, and there are other areas we need to expand into and haven't yet.