Understanding Influencer Product Seeding
The Unofficial Shopify Podcast
00:00
Influencers, Is It a Contract?
I find about influencers, i think part of what's going on here is it an influence or creator does develop a relationship with their audience. I think they are part of the attraction here, seeking human connection. No one wants to come across as inauthentic to their own audience. And so if they got that product for free and they there was no strings attached, and they genuinely liked it, that then has the highest chance of creating the best content. Versis, you, it's a contract. I have to fulfil it. You paid me to do it, i'm going to do it.
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