
Tiger Tamer | 6. battling against Bovril
History Extra podcast
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Media Contrasts and Sponsorship Influence on Long-Distance Walking
This chapter delves into the media coverage differences between Carlisle and Dayton, two individuals embarking on long-distance walks. It explores Dayton's well-promoted journey fueled by Bovril's marketing strategies versus Carlisle's solitary trek with little financial reward, ending with a newspaper article shedding light on Carlisle's humble lifestyle.
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