[Un]Churned – The No. 1 Podcast for Customer Retention cover image

Are CSMs the CEOs of Their Customer Books? ft. Parul Bhandari, Jenny Calvert, Lawrence Waldman

[Un]Churned – The No. 1 Podcast for Customer Retention

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Intro

This chapter explores the intricacies of customer success management, advocating for a strategic approach that transcends traditional churn and growth metrics. It emphasizes the need to tailor success metrics to individual customer needs, rather than following one-size-fits-all frameworks.

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