Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell
Uncensored CMO
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Developing Local Talent and Nurturing Culture
The chapter focuses on the significance of developing talent locally for a company on an island, utilizing three main strategies: nurturing local talents from schools, collaborating with educational institutions, and taking an innovative approach to address commuting challenges. Emphasizing the importance of cultural fit, the discussion highlights the value of passion, ego-free individuals and unlearning to adapt to new ways of working. Additionally, it explores the benefits of clear accountability, effective brief writing, successful advertising campaigns, and creating a culture of psychological safety to foster innovation and ownership.
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