Ana is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she’s held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit.
In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ranks of the fashion industry. As a CBO, she stresses the importance of cultural influence and why a portfolio approach is the next evolution in creative career building.
Order her upcoming book Hitmakers!
Chapters
00:00 Introduction to Ana Andjelic
02:59 The Importance of Knowledge Sharing
05:38 Cultural Influence in Brand Strategy
08:42 Ana's Journey in the Fashion Industry
11:48 The Role of a Chief Brand Officer
14:41 The Narrative and Aesthetic of Branding
17:30 Rebranding Success Stories
20:34 Balancing Creativity and Data
23:39 Sustainability in Fashion
29:25 Hierarchies and Power Dynamics in Fashion
35:20 Personal Style and Fashion Philosophy
38:25 Advice and Career Reflections
