#163 CurieDx: AI Pocket Doctor
The Pitch
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Navigating DTC Strategies in Healthcare
This chapter explores the strategic shift from a business-to-business (B2B) model to a direct-to-consumer (DTC) approach in the healthcare sector. The discussion centers around the challenges of B2B sales, the need for data acquisition, and the financial strategies required for successful DTC marketing. Additionally, it highlights the complexities of regulatory compliance and funding efforts while emphasizing the importance of a focused business strategy for growth and market readiness.
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