What's the Challenge for Brands to Engage With Young Children?

The relationship that children have with nd their parents in particular is a kind of evolving beast, and the impact that that has on how they e kind of define who they are. Behaver: I think there's more entertainment and technology that provides points of bonding. A lot of millennial parents will be unwilling to compromise their own entertainment when theyare spending time with their children. Soy, they're looking for those like things that they're both passionate about. And that means that adult and child words, which used to be quite separate, have become much more joined up.