In an example, let's say that I'm looking at Tyson Foods. And what I have available are these little pods of data that I can sort of order up with a click. Is that something we're talking about here? Yeah, that is quite doable. So you take all the behavioral data you can find about that segment and every other segment that a particular bank is focused on. Then you create a predictive model,. To basically predict what segment are we talking about? Now, it sounds silly because we know which client belongs to which segment, right? But here's what we are doing. We are using a predictive model to isolate which of those behaviors carry the highest discriminatory signal in

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