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From Blacksmith to Billionaire: The Making of Patagonia’s Ethos

The Eric Ries Show

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Unveiling the Enigma of Patagonia's Success

This chapter explores the unique ethos of Patagonia and its modest stature compared to larger industry players. It examines the complexities of the founder's relationship with fame, shedding light on why this impactful brand remains somewhat enigmatic despite its successes.

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