Sheena Iyengar is out with a new book. It's called Think Bigger How to Innovate. She talks about how we get to our best innovative ideas. You're listening to Bloomberg Business Week with Carol Messier and Tim Stenovec on Bloomberg Radio.
Columbia Business School Professor Sheena Iyengar discusses her book Think Bigger: How to Innovate. Hosts: Carol Massar and Madison Mills. Producer: Paul Brennan.