3min chapter

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#7 Grinding It Out: The Making of McDonald's

Founders

CHAPTER

The Key Elements in McDonald's Success Stories

Our colleges are crowded with young people who are learning a lot about liberal arts and little about earning a living. I like the idea of trade schools preparing you for jobs that actually exist. The key element in these individual success stories and in McDonald's itself is not knack or education. This is expressed very well in my favorite homily. Nothing in the world can take the place of persistence. Talent will not. Unrewarded genius is almost a proverb. Education will not. Presence and determination alone are omnipotent.

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