'LetterLand cover image

5 newsletter lead magnets that actually work

'LetterLand

00:00

How advertisers use opens and clicks today

Tyler explains why advertisers still ask for open/click metrics and suggests moving toward brand-lift and conversion metrics.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app