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a16z Crypto CTO: State of Crypto 2023

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CHAPTER

Branding and Innovation in Crypto

This chapter explores the vital role of branding in the cryptocurrency landscape as an indicator of product-market fit and emphasizes developers' responsibilities in driving innovation. It also discusses Ethereum's growth, the importance of scalability, and the potential of emerging technologies like optimistic rollups and zero-knowledge systems to foster new consumer applications.

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