2min chapter

Social Media Marketing Podcast cover image

Scaling Your Facebook Ads: A Proven Strategy

Social Media Marketing Podcast

CHAPTER

Facebook Is the Largest Addressable Audience in the World

Facebook has got to be the largest addressable audience in the world. YouTube is ultimately built on the back of Google's ad engine, or their tech. Facebook is a game theory economy where it is there is no place where you have the meritocracy thumb on the scale that you do in Facebook.

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