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#292 Rory Sutherland - Master Sales & Marketing in 72 Mins

Kickoff Sessions

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The Importance of Brand Fame in Marketing

This chapter explores the significance of brand fame and the misconceptions surrounding immediate marketing returns. It critiques the emphasis on direct sales attribution in digital advertising and highlights the long-term impacts of brand awareness and customer experience. Through various examples, including podcasting and customer service innovations, it underscores the need for a broader approach to marketing strategies that prioritize lasting customer relationships.

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