Introduction

On today’s episode I’ve got the pleasure of speaking to a company I’ve been fangirling over for quite a while (who even fangirls over a company in the financial space? but it’s true). When I first heard of Earnin, a simple Google search led me to their many Facebook groups featuring a huge community of everyday people sharing their financial struggles and supporting one another in ways big and small –- despite being total strangers on the internet. I invited Brittanie Williams, Earnin’s CMO, to talk to us about building a strong and truly community-based brand, building with customers for customers, and flipping the script on what we think when we talk about the millions of people who live paycheck to paycheck.