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Revitalizing the Movie Theater Experience
This chapter explores a $2.2 billion renovation initiative by the National Association of Theater Owners aimed at enhancing movie-going experiences across North America. It discusses the impact of theater innovations on attendance post-pandemic, the emergence of subscription models to boost loyalty, and the financial recovery of cinema chains like Cinemark. Additionally, it contrasts the business strategies and performance of major players like AMC, Cinemark, and Marcus in a challenging industry landscape.
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