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Specialist vs. Generalist

The Business of Authority

CHAPTER

Navigating Specialization and Generalization in Business and Marketing

The chapter explores the dynamics of being a generalist or specialist in business and marketing, using examples from digital marketing agencies and locksmiths. It emphasizes the importance of specialization for commanding profitable fees and standing out in competitive markets. The discussion also delves into transitioning from a generalist to a specialist, highlighting the gradual process of finding the right niche and adapting strategies for long-term success.

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