
Ford and Deere’s Digital Future
Barron's Streetwise
00:00
The Future of Farming
i spend the majority of my time working with our production system leads and in helping them try to solve a new equation for farming. I believe with technology, we can do more with less. And i want to give you one example of a product that that came up when i was the vision president. That's called sea and spray. It uses advanced algorithms, edge computing and robotic as a result of that, it can see the difference between a healthy plant and a weed and only spray the weed. By doing so, it reduces herbicide application by 90 %. My passion is around making our customer more profitable, more productive, and helping them do the jobs they do in a more environmentally sustainable
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