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443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

The Marketing Book Podcast

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The Risks of Writing a Book

Mark O'Mara: It was a risk to think that, can I count on 35 other people to create something great and then narrate it for the audiobook? Would they hit their deadlines? Would it be like herding cats? would it be so stressful? And in the end, I decided, you know, this is a worthy goal. This is an opportunity out of the 36 authors of the book, the co-authors of the book. That's a community. Everybody pitched in money. As the book sells, the profits are going to be divided up equally.

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