What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly
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Spark Fly: The Future of Loyalty Programs
I think part of the reason why it's taken some time is that we were super early. I was able to go into these point of sale companies before mobile payment to happen and really digital transformations within a lot of their customers. We built it so it was super scalable and could evolve with the market. So whether or not you're putting a promotion on a swipe card or an apparent piece of paper, or through a mobile phone or a QR code,. That side of the distribution can continue to evolve and grow because who knows where all this will eventually end up.
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