5min chapter

Stanford GSB: View From The Top cover image

S6E8: Jennifer Hyman On The Power of Relentless Optimism

Stanford GSB: View From The Top

CHAPTER

How to Get Designer Brands on Board With Rent the Runway

Rent the Runway co-founder says she had no previous experience working in fashion. She met with Diane von Furstenberg to pitch her an idea for a rental service. "She hated this idea," he said, but learned that it could be used to help brands reach new customers.

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