Running a VC Like a Startup: Productized Sourcing

Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.

Welcome back to another episode of Venture Unlocked, the podcast that takes you behind the scenes of the business of venture capital.

In this episode, I had the pleasure of speaking with Mercedes Bent about her fascinating journey from a tech-driven upbringing to becoming a leading venture capitalist. We discussed how her unique background informs her investment philosophy and the importance of originality and non-consensus thinking in today’s VC landscape. Our conversation also covered the challenges and opportunities in consumer technology, the transformative impact of AI, and strategies for portfolio construction. One of my key takeaways was the critical role of intuition in identifying exceptional founders, as well as the value of building compounding networks and staying ahead of platform shifts. It was an insightful discussion that offered practical lessons for anyone interested in the future of venture capital. We hope you enjoy the conversation.

Thanks for listening to another episode of Venture Unlocked. We hope you enjoyed our conversation with Mercedes. If you’d like to get Venture Unlocked content straight to your inbox, go to ventureunlocked.substack.com and sign up, or go to Apple Podcasts or Spotify and subscribe. Thanks again for listening

About Mercedes Bent

Mercedes Bent is a Venture Partner at Lightspeed Venture Partners and Co-Founder of venture firm Premise. At Lightspeed, she focused on early-stage investments in consumer, fintech, multicultural markets, and Latin America. She began her career at the Federal Reserve and Goldman Sachs before moving into the education technology sector with General Assembly. At General Assembly, she helped expand one of the company’s key product lines from $2M to $100M in revenue over four years. She joined Lightspeed in 2019 after developing a strong investment perspective in areas such as edtech, VR, and multicultural consumer products. At Lightspeed, she has invested in and worked with companies including Stori, Honeylove, Forage, Magic Eden, Outschool, and Flink. She has also been recognized in industry publications for her contributions to venture capital and efforts to broaden access to entrepreneurship.

Lightspeed Venture Partners, founded in 2000, is a global venture capital firm managing over $25 billion in assets with offices across the U.S., Europe, Israel, India, and Southeast Asia. The firm invests from seed to growth stage across enterprise, consumer, fintech, healthcare, and emerging tech. Over the years, Lightspeed has backed more than 500 companies, including Snap, MuleSoft, Affirm, Carta, and Anthropic, and has been part of notable exits like AppDynamics and Nest. With a strong record of helping founders scale and succeed, Lightspeed is recognized as a leading partner for building category-defining companies.

During the conversation, we discussed:

* Mercedes’s Background, Upbringing, and Early Career (1:45)

* How Background Informed Firm Values/Culture (4:19)

* The Gap in Consumer Technology Investing & Identifying Founders (8:40)

* Non-Consensus Investing in Early Stage VC (10:01)

* Startup Mentality and KPIs in Fund Management (15:06)

* Sourcing vs. Winning Seed Deals – What Matters? (16:19)

* Seed Manager vs. Large Fund Business Models (21:21)

* Gifted TVPI vs. Earned TVPI, Portfolio Philosophy (26:22)

* Consumer Sector’s VC Downturn & New Tech Cycles (32:21)

* The AI Consumer Technology Wave & Opportunity (35:33)

* Identifying Product-Market Pull and Early Leading Indicators (37:08)

* Shifts in Distribution Channels in AI (40:09)

* Future-casting, Platform Shifts, and AI Companions (43:50)

* Lessons from Years in VC & Trusting Intuition (44:27)

* Final Thoughts and Takeaways (47:46)

I’d love to know what you took away from this conversation with Mercedes. Follow me @SamirKaji and give me your insights and questions with the hashtag #venture unlocked. If you’d like to be considered as a guest or have someone you’d like to hear from (GP or LP), drop me a direct message on X.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com