Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses cover image

What's Your Brand? - The Last 5 Minute Management

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

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The Importance of Brand

Brent Shore: Most small business owners don't think brands are important. He says a brand is the distribution of likely outcomes that you can expect from any company or person. "A brand is a way for you to communicate to all stakeholders what they should expect from you"

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