The Importance of Logistics in a Retail Business

We run our own warehouse and 3PL for Lomi. Pila case, we are similar to apparel, right? So like we do our own manufacturing and our own fulfillment. We actually manufacture that product right here in BC and it's all print on demand. And you have to. Like when you have thousands of SKUs to Sean to your point, like we can't make that work. They're party. But it just like the margin stack would never shake out. It's just like inventory. Yeah. I don't think any billion dollar websites do 3PLs. You know, Yeti, solo, they're all doing it in house. The requirements get so strict when