The Sea Change in Data Collection in the Auto Industry

Manufacturers use this info to keep eyes on things like vehicle performance and maybe even detect issues before they become huge problems. That's a legitimate use for that kind of data collection, but if you think about what does the data say about the driver who's inside that vehicle, that's where concerns start to pop up. And so this is really this regulation agency's first step to get a full understanding of the scope and depth of data collection in the auto industry.