The Importance of Content Marketing for Accountants

The type of content that works best is the kind that your audience is most likely to consume. If you're working with plumbers, and we've seen this, accountants are likely to be sitting in their office working on things when there's a webinar coming up. So they have to say, okay, well, if I record some videos that they can watch quickly on YouTube on their phone,. Or perhaps a podcast or something that they can do while they're driving around. And I would like to see more accountants doing podcasts, not for the sake of it, not because podcasts are the new thing, and that's what you do. But if your audience is somebody who does