Future Commerce cover image

Dating, Dupes, and “Delulu:” Lovers and Outlaws

Future Commerce

00:00

Introduction

This chapter introduces a new print called Archetypes by Future Commerce, a 240-page book that explores how modern brands use archetypes to tell stories to their customers. It also mentions the concept of personal archetypes and the show's sponsor, Bear Group.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app