167. A.I. is Causing a Creator Bloodbath. Here’s How to Survive
THE 505 PODCAST
Intro
This chapter explores the challenges creators face due to the AI content revolution and the rapid evolution of social media. It underscores the significance of human connection and unique storytelling as essential tools for standing out in a saturated content environment.
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What’s up, Rock Nation, today we're talking about A.I. - it's reshaping the entire creator economy, and most creators aren’t ready... Content is being pumped out at scale, algorithms are shifting daily, and brands are starting to care more about results than who actually made the content.
In this episode, we break down why the old way of growing on social media is no longer enough and what you can do to survive the coming wave. From content overload to the rise of A.I. influencers, we cover the biggest shifts happening right now, and how they’ll impact creators, freelancers, and creative businesses.
But it’s not all doom and gloom. We’re sharing the 10-step Creator Survival Plan to help you stand out, build a brand that lasts, and use A.I. as your copilot, not your replacement. Whether you're a creator or creative business owner, this episode is your playbook for staying relevant in a world that's changing fast. Let’s get into it.
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Timestamps:
0:00 - Intro
0:35 - One Handed Crack
1:25 - We’re worried about A.I. as creators
3:42 - The bad news
6:01 - A.I. will understand humans better than humans
6:52 - Content Overload
10:13 - A.I. is good enough
11:20 - You Can’t Tell What’s Real Anymore
13:48 - Why people will prefer a.i. content
15:28 - Brands Don’t Care Who Made It — Just That It Works
17:09 - How production companies will have to evolve
18:30 - The government’s role
19:53 - The travel influencer
20:24 - A.I. is improving exponentially
21:20 - Job’s will be lost
25:32 - Algorithms Are Shifting — and Turning On Creators
27:31 - If You’re Not Using A.I., You’re Already Behind
29:23 - Why Most Creators Will Get Obliterated
30:31 - The Creator Survival Plan (10 tips)
32:15 - Use A.I. as your copilot
33:35 - Build a home, not just a feed
36:28 - Create what A.I. can’t steal
40:38 - Be a Brand, Not Just a Creator
41:25 - Remove friction where you can
42:37 - Document Over Produce
44:39 - Use Brand as a Filter
46:03 - AI Can’t Replicate Community
47:56 - YouTube has the biggest barrier to entry. Lean in
51:24 - Kostas went to Greece for his 30th birthday
54:37 - We both moved out of 505
55:36 - We’re going to Houston to podcast
59:58 - Podcasting with Gary vee
1:02:11 - 505 growth
1:03:53 - Don’t wait for things to be perfect to start
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