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5. The Power of the Niche

The Bootstrapped Founder

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The Power of Tribe Referls

A large following will amplify your messages with a lot or each, giving you credibility and encouraging newcomers to become customers. Efita canda took one well placed facebook command to start an avalanche of water mouth referls that lasted for years. That's the power of a tribe. We marketing is another effect of using tribal structures in a niche. If you're in a niche with a healthy and active tribe, you'll have success with customer referl programs too.

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