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The Micro Details of Macro KPIs | Cancellations

WTF Gym Talk

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How to Calculate a Lifetime Client Value

There are only five reasons for cancellation. You have to mark down which five they selected on their cancellation form. If you hit a run of cancellations that are decreasing your average LOM and LCV, we need to highly investigate these. These might be where we're making special phone calls. I don't like the idea of requiring an exit interview.

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