How Did You Manage the Response to a Viral Video?

We launched that video on march sixth, two thousand 12. And it was right before south by southwest, when people are sort of in the market for a big text story. We ran out of inventory. You know, you scramble like any great ontrapenor and have to figure it out quickly. I knew that the video was good, but i didn't know that it was going to break through that way. How did you manage the response? Because, i mean, most physical product sellers and commerce sellers have trouble with inventorymanagement.