Encore: Is founder fame an asset or a liability?
Round Table China
00:00
The Influence of Founders on Brand Identity
This chapter examines how founders and CEOs become key representatives of their brands and the effect this has on consumer behavior and brand perception. Through examples of notable figures like Steve Jobs and Tim Cook, the chapter highlights the growing trend of CEO engagement in marketing and its implications. It also discusses the significance of a founder's reputation and legacy in shaping brand image, particularly in the fashion and tech industries.
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