Navigating Leadership and Growth in the Influencer Space

We talk a lot about the creator economy here on Decoder and one thing we’ve learned from all those conversations is that the creator economy is a market just like any other, with supply and demand, but that it’s also a market that is absolutely starved of information. So today I’m talking to Lindsey Lee Lugrin, the co-founder and CEO of a new platform called Fuck You Pay Me, which is an all-time great company name. FYPM is an app for creators to review and compare brand deals: what brands are paying, what it’s like to work with them, and whether people would work with them again. It’s kind of like Glassdoor or Yelp for influencers.

Links

The quirks and features of YouTube car reviews with Doug DeMuro https://www.theverge.com/22637871/doug-demuro-car-reviews-youtube-decoder-interview

Advertising is complicated, but Melissa Grady is very good at it https://www.theverge.com/22174582/decoder-podcast-interview-cadillac-cmo-melissa-grady-advertising

YouTube chief product officer Neal Mohan on the algorithm, monetization, and the future for creators https://www.theverge.com/22606296/youtube-shorts-fund-neal-mohan-decoder-interview

The App With the Unprintable Name That Wants to Give Power to Creators https://www.nytimes.com/2021/08/02/technology/fypm-creators-app-pay.html

Introduction to smart contracts 

https://ethereum.org/en/developers/docs/smart-contracts/

The golden age of YouTube is over 

https://www.theverge.com/2019/4/5/18287318/youtube-logan-paul-pewdiepie-demonetization-adpocalypse-premium-influencers-creators

Transcript

https://www.theverge.com/e/22448278

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