
S2 E2 - Demand Capture vs. Demand Creation
Stacking Growth | The B2B Marketing Podcast
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The Early Indicator of Demand Creation and Demand Generation
Mile: I was just building a slide to day answering this question. This is perfect. A, i use organic branded. I sorce that from google search council. I use direct. And then i use paid search branded as well. There's a goglead dropped down gugle analytics that will give you thathowmany. Just set your exact match to your branded term. Ahso typically what we see is, when we create that demand, we see this early indicator of bac sight traffic increase. Mile: We like to couple it over the next few months with a line growt, so we can make sure that there's that correlation.
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