13min chapter

The Vergecast cover image

Tales of a shopping influencer

The Vergecast

CHAPTER

The Gamified Shopping Experience

This chapter explores an innovative shopping app that transforms the buying experience into a game, where users earn points by watching product videos for discounts. Discussions highlight the chaotic world of influencer marketing, the authenticity of consumer reviews, and the humorous challenges of maintaining credibility while monetizing content. The chapter also reflects on the dynamics of referral systems, the unpredictability of product quality, and the unconventional strategy of leveraging negative reviews to drive sales.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode