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Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale

The CMO Podcast

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The Role of a CEO

John Smail felt his primary role as CEO was to perpetuate the institution of P&G. "I am here to keep these special organizations and institutions, P&G, GM, around for the next generation," he said. The company is a force in the communities in which it existed,. It's a force inThe world. And those kinds of things made it an exceptional corporation. He had to make sure that those that came after him continued being stewards.

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