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13. ABM: its origins, its future | ITSMA
Let’s talk ABM
Introduction
ABM is one of the hottest B2B strategies right now, helping companies to win, grow and retain their most important accounts. This podcast allows Declan Mulcain to spend some time talking to account-based marketing leaders about their ABM programs. Today he's joined by Bev Burgess, Senior Vice President and Global ABM Practice Leader at ITSMA.
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