Finding Your True Calling and Creating Authentic Value

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Daniela Schrittenlocher is a multilingual marketing strategist, founder of ELAS Marketing, and the visionary behind GR Creator Studio—West Michigan’s first content house for the creator economy. With 15+ years of global experience, she’s helped brands from T‑Systems to Adobe turn content into culture and strategy into community. Equal parts operator and creative, Daniela blends short-form storytelling, social strategy, and intercultural insight to build brands that don’t just sell—they resonate.

➡️ Show Links

https://www.instagram.com/elasmarketingservices/

https://x.com/elasmarketing/ 

https://www.linkedin.com/in/danielaschrittenlocher/ 

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)

iDigress Podcast - https://idigress.show 

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 – Intro

01:22 – Ignore the Noise

02:19 – Why We Always Choose Easy

03:48 – Daniela’s Journey Begins

07:30 – Leaving Corporate Life

09:47 – Battling Imposter Syndrome

10:34 – What “Authenticity” Really Means

12:09 – What Makes Content Click

13:10 – Sponsor Break

15:07 – Balancing AI with Humanity

16:23 – Smart AI Strategies

18:07 – Beginner Creator Focus

22:28 – Mistakes AI Can Catch

23:16 – Lessons from Full-Time Creating

25:03 – Where to Spend Your Energy

26:24 – Sponsor Break

28:03 – Audience vs Income

29:06 – Social Media Myths

33:25 – Overcoming Camera Fear

34:36 – The Real Social Media Hack

36:40 – Promotion vs Value

37:22 – Future of the Creator Economy

38:31 – Advice for New Creators

40:15 – One Lesson for Her Kids

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