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#106 How CBRE is Increasing Data Literacy for Over 3,000 Employees

DataFramed

CHAPTER

CBRE Upscaling Program - How Do You Define the Different Personas?

The upscaling program at CBRE has a multi-persona approach. The personas are based on the five key outcomes that an individual needs to achieve change and be successful in changing. These include awareness, desire, knowledge of how to change, ability to change and reinforcements. To do this we use surveys and focus groups to get to know our earlier adopter community really well.

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