Mastering Marketing Mix Modeling at Canva

Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and sophisticated.

Where part 1 of the Digital Marketing Apocalypse series focused on the technical and legal changes that have occurred over time.

And part 2 uncovered the impact this has had on company's marketing.

Part 3 gives us a concrete example of how to successfully transition from the old way of measurement to the new way. Providing a great example of how teams should be measuring and operating. Including all the politics and subtle considerations you need to be aware of along the way. And yes I realize we all don't work for multi-billion dollar tech companies, but you'll pick up some very practical pointers from this episode which you can apply to any firm along the way.

So if you're thinking of also making the switch from staring at digital marketing dashboards and spreadsheets....have a listen