Rethinking Social Epidemics and Influence

This chapter reflects on the evolution of the author's theories about tipping points and the spread of ideas, particularly in light of recent social crises. It reassesses crime reduction strategies while exploring the complex role of influential individuals in shaping social trends and behaviors, particularly through the lens of social media. The chapter also highlights the nuances of social engineering and its implications for cultural change, using OxyContin as a case study.