1min chapter

Life and Art from FT Weekend cover image

Why We Read: Books, Booker and COP26

Life and Art from FT Weekend

CHAPTER

The Promotion Game of Book Publishing Has Really Changed for Authors

Simon has two books coming out this year, one on barcelona's european foot club and one on a k g b spy. And he has another coming out next year. Publishing all these books led him to reflect in a recent column on how the promotional game of this industry has really changed for authors. To day, book promotion is different. Publishers get more value from an influencer endorsing a book to theirfo rs, or blurbs from celebrities, or viral social media campaign.

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