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Why We Read: Books, Booker and COP26

Life and Art from FT Weekend

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The Promotion Game of Book Publishing Has Really Changed for Authors

Simon has two books coming out this year, one on barcelona's european foot club and one on a k g b spy. And he has another coming out next year. Publishing all these books led him to reflect in a recent column on how the promotional game of this industry has really changed for authors. To day, book promotion is different. Publishers get more value from an influencer endorsing a book to theirfo rs, or blurbs from celebrities, or viral social media campaign.

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